Networking in SMEs: Evaluating its contribution to marketing activity

International Business Review

Volumn 15, Issue 3, 2006, Pages 278-293

  Gilmore, Audrey ^a   Carson, David ^a   Rocks, Steve ^a  

^a UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Decision making; Distribution channel; Marketing; Marketing activities; Networking

Indexed keywords

EID: 33744937328     PISSN: 09695931     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ibusrev.2006.02.003     Document Type: Article

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