Implications of selective processing for marketing managers

Applying Social Cognition to Consumer-Focused Strategy

Volumn , Issue , 2005, Pages 37-51

  Posavac, Steven S ^a   Fitzsimons, Gavan J ^b   Kardes, Frank R ^c   Sanbonmatsu, David M ^d  

^a UNIVERSITY OF ROCHESTER   (United States)

^b DUKE UNIVERSITY   (United States)

^c UNIVERSITY OF CINCINNATI   (United States)

^d UNIVERSITY OF UTAH   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33645061594     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410613271     Document Type: Chapter

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