Estimating an advertisement's impact on one's consumption of a brand

Journal of Advertising Research

Volumn 40, Issue 6, 2000, Pages 106-113

  Wansink, Brian ^a   Ray, Michael L ^b  

^a DARTMOUTH COLLEGE   (United States)

^b STANFORD UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 17544377161     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

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