Internet and magazine advertising: Integrated partnerships or not?

Journal of Advertising Research

Volumn 44, Issue 4, 2004, Pages 317-326

  Kanso, Ali M ^a   Nelson, Richard Alan ^b  

^a UNIVERSITY OF TEXAS AT SAN ANTONIO   (United States)

^b LOUISIANA STATE UNIVERSITY   (United States)

Author keywords

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EID: 24644499390     PISSN: 00218499     EISSN: None     Source Type: Journal    
DOI: 10.1017/S002184990404036X     Document Type: Article

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