Advertising's role in capitalist markets: What do we know and where do we go from here?

Journal of Advertising Research

Volumn 45, Issue 2, 2005, Pages 162-170

  Tellis, Gerard J ^a,b,c,d  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^b Department of Marketing ^*  (United States)

^c UNIVERSITY OF CAMBRIDGE   (United Kingdom)

^d ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33644901525     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.1017/S002184990505018X     Document Type: Review

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