Introducing quality function deployment in the marketing classroom

Journal of Marketing Education

Volumn 21, Issue 2, 1999, Pages 131-137

  Morris, Linda J ^a   Morris, John S ^a  

^a UNIVERSITY OF IDAHO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0010684789     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475399212006     Document Type: Article

References (11)

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2. Griffin, Abbie, and J. R. Hauser. 1993. The voice of the customer. Marketing Science12 (winter): 1-27.
3. Gupta, Ashok K., S. P. Raj, and David Wilemon. 1985. R&D and marketing dialogue in high tech firms. Industrial Marketing Management14:289-300.
4. Hales, Robert F., D. Lyman, and R. Norman. 1998. QFD and the expanded House of Quality. ProAction Development, Inc. Available from the Internet at http://www.proactdev.com/pages/ehoq.html.
5. Hauser, John R., and D. P. Clausing. 1988. The House of Quality. Harvard Business Review66 (May-June): 63-73.
6. King, Robert. 1987. Better designs in half the time: Implementing QFD in America. Lawrence, MA: G.O.A.L., Inc.
7. Klein, Robert L. 1990. New techniques for listening to the voice of the customer. Applied Marketing Sciences, Inc. Available from the Internet at http://www.ams-inc.com/Readings/reprint3.html.
8. Maddux, Gary A., Richard W. Amos, and Alan R. Wyskida. 1991. Organizations can apply quality function deployment as strategic planning tool. Industrial Engineering23 (9): 33-37.
9. QFD Capture. 1988-1996. QFD data management and document program users guide, Version 3. Milford, OH: International Techne Group, Incorporated.
10. Solomon, Michael, and E. Stuart. 1997. Marketing: Real people, real choices. Englewood Cliffs, NJ: Prentice Hall.
11. Stauffer, L., and L. Morris. 1994. A new methodology for eliciting customer requirements in the concept design phase of new product development. CIE 16th International Conference Proceedings, Ashikaga, Japan.