Frequent flyer programmes: Where East meets West - the Cathay Pacific case study

Journal of Vacation Marketing

Volumn 3, Issue 2, 1997, Pages 132-149

  Stone, Merlin ^a   Mathison, Ron ^a   Spier, Dania ^b  

^a UNIVERSITY OF SURREY   (United Kingdom)

^b UNIVERSITY OF SURREY   (United Kingdom)

Author keywords

Air Miles; Customer Loyalty; Customer Reservation Systems; Frequent Flyer Programme (FFP); Incentives; Mileage; Relationship Marketing; Service Differentiation

Indexed keywords

EID: 0001749708     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/135676679700300204     Document Type: Article

References (18)

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