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Volumn 5, Issue 2, 2004, Pages

Q-sort technique and Q-methodology - Innovative methods for examining attitudes and opinions;Die Q-Methode. Ein innovatives Verfahren zur Erhebung subjektiver Einstellungen und Meinungen

Author keywords

Marketing research; Media research; Operant subjectivity; Psychographic clusters; Q factor analysis; Q methodology; Q sort technique; Qualitative research; Single case studies

Indexed keywords


EID: 3342935748     PISSN: 14385627     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article
Times cited : (29)

References (74)
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