Chinese children's understanding of commercial communications: A comparison of cognitive development and social learning models

Journal of Economic Psychology

Volumn 27, Issue 1, 2006, Pages 36-56

  Chan, Kara ^a   McNeal, James U ^b  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^b Peking University   (China)

Author keywords

Advertising; Children; Consumer socialization; Social learning; Television

Indexed keywords

EID: 30944452832     PISSN: 01674870     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.joep.2005.06.011     Document Type: Article

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