Internet market strategies: Antecedents and implications

Information and Management

Volumn 43, Issue 2, 2006, Pages 222-238

  Song, Jaeki ^a   Zahedi, Fatemeh Mariam ^b  

^a TEXAS TECH UNIVERSITY   (United States)

^b UNIVERSITY OF WISCONSIN MILWAUKEE   (United States)

Author keywords

Creative pricing policies; IMS model; Internet competition; Internet market; Mixed strategy; Pure strategy; Resource based theory; Traditional markets

Indexed keywords

CREATIVE PRICING POLICIES; IMS MODEL; INTERNET COMPETITION; INTERNET MARKET; MIXED STRATEGY; PURE STRATEGY; RESOURCE-BASED THEORY; TRADITIONAL MARKETS;

COMPETITION; ECONOMICS; INTERNET; MATHEMATICAL MODELS; STRATEGIC PLANNING; WORLD WIDE WEB;

MARKETING;

EID: 30944450554     PISSN: 03787206     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.im.2005.06.004     Document Type: Article

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