Targeting the young at heart: Seeing senior vacationers the way they see themselves

Journal of Vacation Marketing

Volumn 7, Issue 4, 2001, Pages 285-301

  Muller, Thomas E ^a   O’Cass, Aron ^a  

^a GRIFFITH UNIVERSITY   (Australia)

Author keywords

cognitive age; perceived risk; segmentation; senior vacationers; subjective age; travel motives

Indexed keywords

EID: 1442333948     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/135676670100700401     Document Type: Article

References (44)

1. Cleaver, M. L. (2001) 'Psychological and demographic predictors of cognitive age among seniors', unpublished doctoral dissertation, Griffith University, Gold Coast, Australia;.
2. Demographic characteristics of subjective age.Journal of Social Psychology. 1995;135 (4): 447-457.
3. Subjective age and traits.Research on Aging. 1996;18 (4): 494-496.
4. A structural modeling approach to the measurement and meaning of cognitive age.Journal of Consumer Research. 1992;19:292-301.
5. Evidence for the assertions made in this paragraph comes from many sources: Australian Bureau of Statistics (1993) 'Disability, Ageing and Carers Australia, 1993', Catalogue No. 4430.0, Commonwealth of Australia, Canberra;.
6. Marketing to Older Consumers. Westport, CT: Quorum Books; 1992:.
7. Tourism's New Age. Corvideocom Ottawa:; 1994:.
8. Educational and adventure tourism for older adults: Assessing the potential. 'Proceedings of the 1995 Marketing Educators and Researchers International Conference'; Gold Coast, Australia;.
9. Proceedings of the Third Global Classroom Conference: Educational Tourism and the Needs of Older Adults. Montreal: Editions TeÂoros, Universite du QueÂbec aÁ Âal; 1995:.
10. Elderhostel History. 1999:.
11. Odyssey Magazine. 1999; (August): 1 27.
12. The representation of older people in advertisements.Journal of the Market Research Society. 1999;41 (3): 311-326.
13. The Maturing Marketplace: Buying Habits of Baby-Boomers and Their Parents. Westport, CT: Quorum; 2000:.
14. Targeting the CANZUS baby boomer-explorer and adventurer segments.Journal of Vacation Marketing. 2000;6 (2): 154-169.
15. Whether to go and where to go: Identification of important influences on seniors' decisions to travel.Journal of Travel Research. 1995;33 (3): 3-10.
16. The differences between participants and non-participants in a senior travel program.Journal of Travel Research. 1987;26 (1): 7-12.
17. Consumer behaviour in the U.S. pleasure travel marketplace: An analysis of senior and nonsenior travelers.Journal of Travel Research. 1992;30 (Autumn): 14-19.
18. The under-50 and over-50 travelers: A profile of similarities and differences.Journal of Travel Research. 1982;20 (4): 20-24.
19. Lodging preferences of the senior tourism market.Annals of Tourism Research. 1994;21 (4): 712-728.
20. Travel-related lifestyle profiles of older women.Journal of Travel Research. 1988;27 (2): 22-32.
21. How to prepare for and better serve the seniors customer segment. Ottawa: Tourism Canada, Marketing-USA; 1994:.
22. Our Aging Society: Paradox and Promise. New York: W. W. Norton; 1986:33 42-51.
23. Denial of aging: Age identification and reference group orientations.Journal of Gerontology. 1978;33:748-754.
24. Change in subjective age among the elderly: A longitudinal analysis.The Gerontologist. 1983;23 (4): 422-427.
25. "What age do you feel?" age perception study.Journal of Consumer Marketing. 1983;1:19-21.
26. Reaching the senior citizen market(s).Journal of Advertising Research. 1988;27 (6): 23-30.
27. Six ways to age.American Demographics. 1989;11 (6): 28 35 56-30 57.
28. Henderson et al., ref. 1 above;.
29. Lifestyles of older Americans.Journal of Consumer Marketing. 1989;6 (3): 53-63.
30. Marketplace 2000. Emeryville, CA: Age Wave, Inc.; 1990:.
31. Value orientations of new-age elderly: The coming of an ageless market.Journal of Business Research. 1991;22:187-194.
32. Determinant behavior characteristics of older consumers.Journal of Consumer Affairs. 1988;22 (1): 136-157.
33. Cognitive age: A useful concept in advertising?.Journal of Advertising. 1991;20 (4): 37-48.
34. Wilkes, ref. 1 above.
35. 'Advances in Consumer Research. Ann Arbor, MI: Association for Consumer Research; 1981:602-606.
36. Wilkes, ref. 1 above.
37. Social values and consumer behavior: Research from the list of values. 'The Psychology of Values: The Ontario Symposium; Lawrence Erlbaum Associates, Mahwah, NJ;. 135.
38. Measuring leisure motivation.Journal of Leisure Research. 1983;15 (3): 219-228.
39. Understanding vacation destination choice through travel motivation and activities.Journal of Vacation Marketing. 1996;2 (2): 109-122.
40. Values, Lifestyles and Psychographics. Mahwah, NJ: Lawrence Erlbaum Associates; 1997:299-316.
41. Baby boomer lifestyle segments and the imminence of eight trends.New Zealand Journal of Business. 1996;18 (2): 1-24.
42. Risk perceptions and pleasure travel: An exploratory analysis.Journal of Travel Research. 1992;30 (4): 17-26.
43. Market Research and Analysis. 1989) 'Market Research and3rd edn, 738-739.Homewood, IL: Irwin; 1989:738-739.
44. The Adventure Travel Report, 1997. Washington, DC.: TIA; 1998:.