Segmentation and the senior traveler: Implications for today’s and tomorrow’s aging consumer

Journal of Travel and Tourism Marketing

Volumn 8, Issue 2, 2000, Pages 3-27

  Faranda, William T ^a   Schmidt, Sandra L ^b  

^a JAMES MADISON UNIVERSITY   (United States)

^b UNIVERSITY OF VIRGINIA   (United States)

Author keywords

Future behavior; Market segmentation; Senior traveler

Indexed keywords

EID: 29544444676     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v08n02_02     Document Type: Article

References (64)

1. AARP. (1995). A profile of older americans. Washington, D.C.: Donald G. Fowles.
2. Adams, D.L. (1969). Analysis of a life satisfaction index. Journal of Gerontology, 24, 470-474.
3. Anderson, B.B., & Langmeyer, L. (1982). The under 50 and over 50 travelers. Journal of Travel Research, 21 (Spring), 20-24.
4. Barak, B., & Stern, B. (1986). Subjective age correlates: A research note. The Gerontologist, 26, 571-578.
5. Bartos, R. (1980). Over 49: The invisible consumer market. Harvard Business Review, 58 (January-February), 140-148.
6. Bateson, J.E.G. (1983). The self-service customer-empirical findings. In L.L. Berry, G.L. Shostack, & G.D. Upah, (eds.), Emerging perspectives on services marketing (pp. 50-53). Chicago: American Marketing Association.
7. Bernheim, B.D. (1997). The Merrill Lynch baby boom retirement index: Update ’97. Merrill Lynch & Co., Inc.
8. Blazey, M.A. (1987). The differences between participants and non-participants in a senior travel program. Journal of Travel Research, 25 (Summer), 7-12.
9. Bone, P.F. (1991). Identifying mature segments. The Journal of Services Marketing, 5 (Winter), 47-60.
10. Browne, C.V. (1984). The older traveler: Challenge and opportunities. Cornell Hotel and Restaurant Administration Quarterly, 25 (August), 12-15.
11. Bryant, B.E., & Morrison, A.J. (1980). Travel market segmentation and the implementation of market strategies. Journal of Travel Research, 18 (Winter), 2-8.
12. Bureau of the Census. (1995). Sixty-five plus in the United States. Statistical Brief. (May), 1-4.
13. Day, E., Davis B., Dove, R., & French, W. (1987/1988). Reaching the senior citizen market(s). Journal of Advertising Research, 27 (December/January), 23-31.
14. Dychtwald, M.K. (1997). Marketplace 2000: Riding the wave of population change. Journal of Consumer Marketing, 14 (Fall-Winter), 271-275.
15. Dychtwald, K., & Gable, G. (1990). Portrait of a changing consumer. Business Horizons, 33 (January/February), 62-73.
16. Edwards, J.N., & Klemmack, D.L. (1973), Correlates of life satisfaction: A re-examination. Journal of Gerontology, 28, 503-509.
17. Etzel, M.J., & Woodside, A.G. (1980). Segmenting vacation markets: The case of the distant and near-home travelers. Journal of Travel Research, 16 (Spring), 10-14.
18. Fela, L.J. (1978). The elderly consumer market: A psychographic segmentation study. Dissertation Abstracts International, 38 (2A), (August), 1069-1070.
19. Goldring & Company, Inc. (1987). The geromarket: The youngest marketing opportunity in the country is over 50 years old. Goldring & Company, Inc. Chicago, Illinois.
20. Gollub, J., & Javitz, H. (1989). Six ways to age. American Demographics, 11 (June), 28-57.
21. Graham, J.E.J., & Wall, G. (1978). American visitors to Canada: A study in market segmentation. Journal of Travel Research, 16 (Winter), 21-24.
22. Hall, E. (1980). Acting one’s age: New rules for old. Interview with Bernice Neugarten. Psychology Today, (April), 66-80.
23. Hitschler, P.B. (1993). Spending by older consumers: 1980 and 1990 compared. Monthly Labor Review, 116 (May), 3-13.
24. Hoy, M.G. & Fisk, R.P. (1985). Older consumers and services: Implications for marketers. In T.M. Block, G.D. Upah, & V.A. Zeithaml (eds.), Service marketing in a changing environment (pp. 50-55). Chicago: American Marketing Association.
25. Ing, D. (1993). Potential for senior travel escalates. Hotel and Motel Management, 4 (June), 28.
26. Kelley, S.W., Donnelly, J.H., Jr., & Skinner, S.J. (1990). Customer participation in service production and delivery. Journal of Retailing, 66, 315-335.
27. Kennett, P.H., Moschis, G.P., & Bellinger, D.N. (1995). Marketing financial services to mature consumers. The Journal of Services Marketing, 9 (2), 62-72.
28. LaForge, M.C. (1984). Elderly recreational travelers: A profile. Cornell Hotel and Restaurant Administration Quarterly, 25 (August), 14-15.
29. LaForge, M.C., & Grove, S.J. (1990). Perceptions of marketing and life satisfaction among the elderly: An issue for the 1990s. In A. Parasuraman et al. (eds.), AMA Educators’ Proceedings (pp. 395-400). Chicago: American Marketing Association.
30. Langeard, E., Bateson, J.E.G., Lovelock, C.H., & Eigler, P. (1981). Services market-ing: New insights from consumers and managers, (Report No. 81-104). Cambridge, MA: Marketing Science Institute.
31. Larsson, R., & Bowen, D.E. (1989). Organization and customer: Managing design and coordination of services. Academy of Management Review, 14, 213-233.
32. Lazer W. (1985). Inside the mature market. American Demographics, 7, 23-25, 48-49.
33. Leventhal, R. (1990). The aging consumer: What’s all the fuss about anyway? The Journal of Services Marketing, 4 (Summer), 41-45.
34. Lohmann, N. (1977). Correlates of life satisfaction, morale and adjustment measures. Journal of Gerontology, 32, 73-75.
35. Lumpkin, J.R. (1985). Shopping orientation segmentation of the elderly consumer. Journal of the Academy of Marketing Science, 13, 271-289.
36. Lumpkin, J.R., & Caballero, M. (1985). Locus of control and the information sources of the elderly. Proceedings. Southern Marketing Association.
37. Lumpkin, J.R., Greenberg, B., & Goldstucker, J.L. (1985). Marketplace needs of the elderly: Determinant attributes and store choice. Journal of Retailing, 61 (Summer), 75-105.
38. Mazanec, J.A. (1984). How to detect travel market segments: A clustering approach. Journal of Travel Research, 23 (Summer), 17-21.
39. Meadow, H.L. (1983). The relationship between consumer satisfaction and life satisfaction for the elderly. Unpublished doctoral dissertation, Virginia Polytechnic Institute and State University.
40. Moen, P. (1996). A life course perspective on retirement, gender, and well-being. Journal of Occupational Health Psychology, 1 (2), 131-144.
41. Moschis, G.P. (1996). Gerontographics: Life-stage segmentation for marketing strategy development. Westport, CT: Quorum Books.
42. Moschis, G.P. (1994a). Consumer behavior in later life: Multidisciplinary contributions and implications for research. Journal of the Academy of Marketing Science, 22, 195-204.
43. Moschis, G.P. (1994b). Marketing strategies for the mature market. Westport, CT: Quorum Books.
44. Moschis, G.P. (1992a). Gerontographics: A scientific approach to analyzing and targeting the mature market. The Journal of Services Marketing, 6 (Summer), 17-26.
45. Moschis, G.P. (1992b). Marketing to older consumers. Westport, CT: Quorum Books.
46. Moschis, G.P. (1991). Marketing to older adults: An overview and assessment of present knowledge and practice. The Journal of Services Marketing, 5 (Spring), 33-39.
47. Neugarten, B.L., Havinghurst, R.J., & Tobin, S.S. (1961). The measurement of life satisfaction. Journal of Gerontology, 16, 132-143.
48. Rosenfeld, J.P. (1986). Demographics on Vacation. American Demographics, 8 (January), 38-41, 58.
49. Schewe, C.D., & Balazs, A.L. (1992). Role transitions in older adults: A marketing opportunity. Psychology and Marketing, 9 (March/April), 85-99.
50. Schewe, C.D., & Calantone, R.J. (1978). Psychographic segmentation of tourists. Journal of Travel Research, 16 (Winter), 14-20.
51. Schlossberg, H. (1993, January 4). Success with seniors depends on dialogue and long-range plans. Marketing News, 2.
52. Shoemaker, S. (1994). Segmenting the U.S. travel market according to benefits realized. Journal of Travel Research, 32 (Winter), 8-21.
53. Shoemaker, S. (1989). Segmentation of the senior pleasure travel market. Journal of Travel Research, 27 (Winter), 14-21.
54. Shoemaker, S. (1984). Marketing to older travelers. Cornell Hotel and Restaurant Administration Quarterly, 25 (August), 84-91.
55. Silpakit, P., & Fisk, R.P. (1985). Participatizing the service encounter: A theoretical framework. In T.M. Block, G.D. Upah, & V.A. Zeithaml (eds.), Service marketing in a changing environment (pp. 117-121). Chicago: American Marketing Association.
56. Sorce, P., Tyler, P.R., & Loomis, L.M. (1989). Lifestyles of older americans. The Journal of Consumer Marketing, 6 (Summer), 53-63.
57. Sorce, P., Tyler, P.R., & Loomis, L.M. The Wall Street Journal. A muddled market: Seniors’ Numbers. (1987, October 12, p. 23).
58. Underhill, P. (1996). Seniors in stores. American Demographics, 18 (April), 44-48.
59. U.S. Department of Commerce. (1996). Expectations of life at birth, 1970 to 1994, and projections, 1995 to 2010, Table 118. Statistical abstract of the United States (p. 88). Washington, D. C.
60. Visvabharathy, G., & Rink, D. (1984). The elderly: Neglected business opportunities. Journal of Consumer Marketing, 1 (4), 35-46.
61. Withiam, G. (1993). Who goes to spas? Cornell Hotel and Restaurant Administration Quarterly, 31 (October), 13.
62. Woodside, A.G., & Jacobs, L.W. (1985). Step two in benefit segmentation: Learning the benefits realized by major travel markets. Journal of Travel Research, 24 (Summer), 7-13.
63. Yankelovich, D. (1987) The Mature Americans. New York: Daniel Yankelovich Group, Inc.
64. Zimmer, Z., Brayley, R.E., & Searle, M.S. (1995). Whether to go and where to go: Identifications of important influences on seniors’ decisions to travel. Journal of Travel Research, 33 (Winter), 3-10.