메뉴 건너뛰기




Volumn 47, Issue 4, 2004, Pages 61-70

O customer, where art thou?

Author keywords

[No Author keywords available]

Indexed keywords


EID: 3042656344     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0007-6813(04)00049-7     Document Type: Article
Times cited : (20)

References (72)
  • 1
    • 3042650063 scopus 로고    scopus 로고
    • Sony Ericsson develops guerrilla marketing
    • (1 August)
    • Ayres, Chris. 2002. Sony Ericsson develops guerrilla marketing. The (London) Times (1 August): 23.
    • (2002) The (London) Times , pp. 23
    • Ayres, C.1
  • 3
    • 3042650062 scopus 로고    scopus 로고
    • American car orders create a mini boom
    • (27 May)
    • Birch, Stuart, and Sam Lister. 2002. American car orders create a mini boom. The Times (27 May): 13.
    • (2002) The Times , pp. 13
    • Birch, S.1    Lister, S.2
  • 7
    • 0344924330 scopus 로고    scopus 로고
    • Torment your customers [they'll love it]
    • (September)
    • Brown, Stephen. 2001a. Torment your customers [they'll love it]. Harvard Business Review 79/9 (September): 82-88.
    • (2001) Harvard Business Review , vol.79 , Issue.9 , pp. 82-88
    • Brown, S.1
  • 10
    • 0042707938 scopus 로고    scopus 로고
    • Teaching an old brand new tricks: Retromarketing and the art of brand revival
    • (July)
    • Brown, Stephen, Robert V. Kozinets, and John F. Sherry, Jr. 2003. Teaching an old brand new tricks: Retromarketing and the art of brand revival. Journal of Marketing 67/3 (July): 15-30.
    • (2003) Journal of Marketing , vol.67 , Issue.3 , pp. 15-30
    • Brown, S.1    Kozinets, R.V.2    Sherry Jr., J.F.3
  • 11
    • 3042696363 scopus 로고    scopus 로고
    • Mini set to outperform BMW target
    • (8 May)
    • Buckley, Christine. 2002. Mini set to outperform BMW target. The Times (8 May): 27.
    • (2002) The Times , pp. 27
    • Buckley, C.1
  • 17
    • 3042556664 scopus 로고    scopus 로고
    • Prosumer power
    • (14 March)
    • Dignam, Conor. 2002. Prosumer power. Marketing (14 March): 24-25.
    • (2002) Marketing , pp. 24-25
    • Dignam, C.1
  • 21
    • 0004238485 scopus 로고
    • rpt. 1993 Oxford, Eng: Butterworth-Heinemann
    • Drucker, Peter F. 1954; rpt. 1993, The practice of management. Oxford, Eng: Butterworth-Heinemann.
    • (1954) The Practice of Management
    • Drucker, P.F.1
  • 26
  • 27
    • 0242619684 scopus 로고    scopus 로고
    • The new marketing manifesto: The 12 rules for building successful brands in the 21st century
    • London: Orion
    • Grant, John. 1999. The new marketing manifesto: The 12 rules for building successful brands in the 21st century. London: Orion.
    • (1999)
    • Grant, J.1
  • 28
    • 24844469383 scopus 로고    scopus 로고
    • Leading the revolution
    • Boston: Harvard Business School Press
    • Flamel, Gary. 2000. Leading the revolution. Boston: Harvard Business School Press.
    • (2000)
    • Flamel, G.1
  • 30
    • 3042556661 scopus 로고    scopus 로고
    • The Mini grows up
    • (9 June)
    • Harvey, Michael. 2001. The Mini grows up. Financial Times (9 June): 22.
    • (2001) Financial Times , pp. 22
    • Harvey, M.1
  • 31
    • 3042650056 scopus 로고    scopus 로고
    • Move over, chaps; In the land of the huge, can the Mini really hope to be king?
    • (15 June)
    • Harvey, Michael. 2002. Move over, chaps; In the land of the huge, can the Mini really hope to be king? The Business (15 June): 43.
    • (2002) The Business , pp. 43
    • Harvey, M.1
  • 32
    • 0003608324 scopus 로고    scopus 로고
    • The silent takeover: Global capitalism and the death of democracy
    • London: Heinemann
    • Hertz, Noreena. 2001. The silent takeover: Global capitalism and the death of democracy. London: Heinemann.
    • (2001)
    • Hertz, N.1
  • 33
    • 0346273951 scopus 로고    scopus 로고
    • Radical marketing: From Harvard to Harley, lessons from ten that broke the rules and made it big
    • New York. HarperBusiness
    • Hill, Sam and Glenn Rifkin. 1999. Radical marketing: From Harvard to Harley, lessons from ten that broke the rules and made it big. New York. HarperBusiness.
    • (1999)
    • Hill, S.1    Rifkin, G.2
  • 34
    • 0036275472 scopus 로고    scopus 로고
    • Why do brands cause trouble? A dialectical theory of consumer culture and branding
    • (June)
    • Holt, Douglas B. 2002. Why do brands cause trouble? A dialectical theory of consumer culture and branding. Journal of Consumer Research 29/1 (June): 70-90.
    • (2002) Journal of Consumer Research , vol.29 , Issue.1 , pp. 70-90
    • Holt, D.B.1
  • 35
    • 0008098071 scopus 로고    scopus 로고
    • The big idea
    • London: HarperCollins
    • Jones, Robert. 2000. The big idea. London: HarperCollins.
    • (2000)
    • Jones, R.1
  • 36
    • 3042556644 scopus 로고    scopus 로고
    • The brand report card
    • Boston: Harvard Business School Press
    • Keller, Kevin. 2002. The brand report card. In Harvard Business Review on Marketing, 1-24. Boston: Harvard Business School Press.
    • (2002) Harvard Business Review on Marketing , pp. 1-24
    • Keller, K.1
  • 37
    • 0004005729 scopus 로고    scopus 로고
    • No logo: Taking aim at the brand bullies
    • London: Flamingo
    • Klein, Naomi. 2000. No logo: Taking aim at the brand bullies. London: Flamingo.
    • (2000)
    • Klein, N.1
  • 38
    • 0347616022 scopus 로고    scopus 로고
    • Fences and windows: Dispatches from the front lines of the globalization debate
    • London: Flamingo
    • Klein, Naomi. 2002. Fences and windows: Dispatches from the front lines of the globalization debate. London: Flamingo.
    • (2002)
    • Klein, N.1
  • 39
    • 0742287931 scopus 로고    scopus 로고
    • Marketing moves: A new approach to profits, growth, and renewal
    • Boston: Harvard Business School Press
    • Kotler, Philip, Dipak C. Jain, and Suvit Maesincee. 2002. Marketing moves: A new approach to profits, growth, and renewal. Boston: Harvard Business School Press.
    • (2002)
    • Kotler, P.1    Jain, D.C.2    Maesincee, S.3
  • 40
    • 0036270187 scopus 로고    scopus 로고
    • Can consumers escape the market? Emancipatory illuminations from Burning Man
    • (June)
    • Kozinets, Robert V. 2002. Can consumers escape the market? Emancipatory illuminations from Burning Man. Journal of Consumer Research 29/1 (June): 20-38.
    • (2002) Journal of Consumer Research , vol.29 , Issue.1 , pp. 20-38
    • Kozinets, R.V.1
  • 41
    • 0006227001 scopus 로고    scopus 로고
    • Culture jam: How to reverse Anierica's suicidal consumer binge - And why we must
    • New York: Quill
    • Lasn, Kalle. 1999. Culture jam: How to reverse Anierica's suicidal consumer binge - and why we must. New York: Quill.
    • (1999)
    • Lasn, K.1
  • 42
    • 0041433966 scopus 로고    scopus 로고
    • Up the down escalator: Why the global pessimists are wrong
    • London: Viking
    • Leadbeater, Charles. 2002. Up the down escalator: Why the global pessimists are wrong. London: Viking.
    • (2002)
    • Leadbeater, C.1
  • 44
    • 0042654173 scopus 로고    scopus 로고
    • The soul of the new consumer. Authenticity - What we buy and why in the new economy
    • London: Nicholas Brealey
    • Lewis, David. 2000. The soul of the new consumer. Authenticity - what we buy and why in the new economy. London: Nicholas Brealey.
    • (2000)
    • Lewis, D.1
  • 45
    • 0010360773 scopus 로고    scopus 로고
    • Gonzo marketing: Winning through worst practices
    • Oxford, Eng.: Capstone
    • Locke, Christopher. 2001. Gonzo marketing: Winning through worst practices. Oxford, Eng.: Capstone.
    • (2001)
    • Locke, C.1
  • 46
    • 0001629632 scopus 로고
    • Ignore your customer
    • (1 May)
    • Martin, Justin. 1995. Ignore your customer. Fortune (1 May): 83-86.
    • (1995) Fortune , pp. 83-86
    • Martin, J.1
  • 47
    • 0012284887 scopus 로고    scopus 로고
    • Total access: Giving customers what they want in an anytime, anywhere world
    • Boston: Harvard Business School Press
    • McKenna, Regis. 2002. Total access: Giving customers what they want in an anytime, anywhere world. Boston: Harvard Business School Press.
    • (2002)
    • McKenna, R.1
  • 48
    • 1942427569 scopus 로고    scopus 로고
    • Right side up: Building brands in the age of the organized consumer
    • London: HarperCollins
    • Mitchell, Alan. 2001. Right side up: Building brands in the age of the organized consumer. London: HarperCollins.
    • (2001)
    • Mitchell, A.1
  • 49
    • 3042603498 scopus 로고    scopus 로고
    • Hug your customers: The proven way to personalize sales and achieve outstanding results
    • New York: Hyperion
    • Mitchell, Jack. 2003. Hug your customers: The proven way to personalize sales and achieve outstanding results. New York: Hyperion.
    • (2003)
    • Mitchell, J.1
  • 50
    • 0039188562 scopus 로고    scopus 로고
    • The nostalgia boom
    • (23 March)
    • Naughton, Keith, and Bill Vlasic. 1998. The nostalgia boom. Business Week (23 March): 58-64.
    • (1998) Business Week , pp. 58-64
    • Naughton, K.1    Bill, V.2
  • 51
    • 85135289662 scopus 로고    scopus 로고
    • Raiding the postmodern pantry: Advertising intertextuality, and the young adult audience
    • O'Donohoe, Stephanie. 1997. Raiding the postmodern pantry: Advertising intertextuality, and the young adult audience. European Journal of Marketing 31/3-4: 234-253.
    • (1997) European Journal of Marketing , vol.31 , Issue.3-4 , pp. 234-253
    • O'Donohoe, S.1
  • 52
    • 0039597941 scopus 로고    scopus 로고
    • Living with ambivalence: Attitudes to advertising in postmodern times
    • O'Donohoe, Stephanie. 2001. Living with ambivalence: Attitudes to advertising in postmodern times. Marketing Theory 1/1: 91-108.
    • (2001) Marketing Theory , vol.1 , Issue.1 , pp. 91-108
    • O'Donohoe, S.1
  • 53
    • 3042695632 scopus 로고    scopus 로고
    • Hard core management: What you won't learn from the business gurus
    • London: Kogan Page
    • Owen, Jo. 2003. Hard core management: What you won't learn from the business gurus. London: Kogan Page.
    • (2003)
    • Owen, J.1
  • 54
    • 24844448874 scopus 로고    scopus 로고
    • Putting the customer at the heart of business
    • European Conference on Customer Management, 13-14 May, Queen Elizabeth II Conference Centre, London
    • Peters, Tom, et al. 2003. Putting the customer at the heart of business. European Conference on Customer Management, 13-14 May, Queen Elizabeth II Conference Centre, London.
    • (2003)
    • Peters, T.1
  • 56
    • 0003867479 scopus 로고    scopus 로고
    • Market-led strategic change: A guide to transforming the process of going to market
    • Oxford, Eng.: Butterworth-Heinemann
    • Piercy, Nigel F. 2002. Market-led strategic change: A guide to transforming the process of going to market. Oxford, Eng.: Butterworth-Heinemann.
    • (2002)
    • Piercy, N.F.1
  • 57
    • 24844462058 scopus 로고    scopus 로고
    • The dissatisfaction syndrome and "what part ofthe word 'no' don't you understand?"
    • Publicis. London: Publicis
    • Publicis. 2003. The dissatisfaction syndrome and "what part ofthe word 'no' don't you understand?" London: Publicis.
    • (2003)
  • 58
    • 0346273943 scopus 로고    scopus 로고
    • Funky business: Talent makes capital dance
    • London: FT.com
    • Ridderstråle, Jonas, and Kjell Nordström. 2001. Funky business: Talent makes capital dance. London: FT.com.
    • (2001)
    • Ridderstråle, J.1    Nordström, K.2
  • 59
    • 0038112779 scopus 로고    scopus 로고
    • The fall of advertising and the rise of PR
    • New York: HarperBusiness
    • Ries, Al, and Laura Ries. 2002. The fall of advertising and the rise of PR. New York: HarperBusiness.
    • (2002)
    • Ries, A.1    Ries, L.2
  • 60
    • 0033237529 scopus 로고    scopus 로고
    • The social uses of advertising: An ethnographic study of adolescent advertising audiences
    • (December)
    • Ritson, Mark, and Richard Elliott. 1999. The social uses of advertising: An ethnographic study of adolescent advertising audiences. Journal of Consumer Research 26/3 (December): 260-277.
    • (1999) Journal of Consumer Research , vol.26 , Issue.3 , pp. 260-277
    • Ritson, M.1    Elliott, R.2
  • 61
    • 0038112777 scopus 로고    scopus 로고
    • The anatomy of buzz: Creating word-of-mouth marketing
    • New York: Doubleday
    • Rosen, Emanuel. 2000. The anatomy of buzz: Creating word-of-mouth marketing. New York: Doubleday.
    • (2000)
    • Rosen, E.1
  • 62
    • 0037861516 scopus 로고    scopus 로고
    • Boston: Riverhead Books
    • Rushkoff, Douglas. 1999. Coercion. Boston: Riverhead Books.
    • (1999) Coercion
    • Rushkoff, D.1
  • 63
    • 21844511586 scopus 로고
    • Subcultures of consumption: An ethnography of the new bikers
    • (June)
    • Schouten, Johh W., and James H. McAlexander. 1995. Subcultures of consumption: An ethnography of the new bikers. Journal of Consumer Research 22/1 (June). 43-61.
    • (1995) Journal of Consumer Research , vol.22 , Issue.1 , pp. 43-61
    • Schouten, J.W.1    McAlexander, J.H.2
  • 64
    • 0041935338 scopus 로고    scopus 로고
    • The savage girl
    • London: Schribner
    • Shakar, Alex. 2001. The savage girl. London: Schribner.
    • (2001)
    • Shakar, A.1
  • 65
    • 0009960605 scopus 로고
    • A nation of salesmen: The tyranny of the market and the subversion of culture
    • New York: Avon
    • Shorris, Earl. 1994. A nation of salesmen: The tyranny of the market and the subversion of culture. New York: Avon.
    • (1994)
    • Shorris, E.1
  • 66
    • 3042556660 scopus 로고    scopus 로고
    • Conquering consumerspace: Marketing strategies for a branded world
    • New York: AMACOM
    • Solomon, Michael R. 2003. Conquering consumerspace: Marketing strategies for a branded world. New York: AMACOM.
    • (2003)
    • Solomon, M.R.1
  • 67
    • 84993045037 scopus 로고    scopus 로고
    • I can't believe it's not Bakhtin: Literary theory, postmodern advertising, and the gender agenda
    • (Spring)
    • Stevens, Lorna, Stephen Brown, and Pauline Maclaran. 1999. I can't believe it's not Bakhtin: Literary theory, postmodern advertising, and the gender agenda. Journal of Advertising 28/1 (Spring): 11-24.
    • (1999) Journal of Advertising , vol.28 , Issue.1 , pp. 11-24
    • Stevens, L.1    Brown, S.2    Maclaran, P.3
  • 68
    • 3042696366 scopus 로고    scopus 로고
    • Sony Ericsson campaign uses actors to push camera-phone in real life
    • www.wsj.com (31 July)
    • Vranica, Suzanne. 2002. Sony Ericsson campaign uses actors to push camera-phone in real life. Wall Street Journal www.wsj.com (31 July).
    • (2002) Wall Street Journal
    • Vranica, S.1
  • 69
    • 3042696364 scopus 로고    scopus 로고
    • Cult brands
    • (16 April)
    • Wells, Melanie. 2001. Cult brands. Forbes (16 April): 198-205.
    • (2001) Forbes , pp. 198-205
    • Wells, M.1
  • 70
    • 3042602632 scopus 로고    scopus 로고
    • Everything you want: Understanding consumers, brands and communications
    • Oxford, Eng.: Capstone
    • Wood, Jennifer, and Barney Allan. 2003. Everything you want: Understanding consumers, brands and communications. Oxford, Eng.: Capstone.
    • (2003)
    • Wood, J.1    Allan, B.2
  • 71
    • 3042602633 scopus 로고    scopus 로고
    • The support economy: Why corporations are failing individuals and the next episode of capitalism
    • London: Allen Lane
    • Zuboff, Shoshana, and James Maxmin. 2003. The support economy: Why corporations are failing individuals and the next episode of capitalism. London: Allen Lane.
    • (2003)
    • Zuboff, S.1    Maxmin, J.2
  • 72
    • 0038112778 scopus 로고    scopus 로고
    • The end of advertising as we know it
    • New York: John Wiley
    • Zyman, Sergio. 2002. The end of advertising as we know it. New York: John Wiley.
    • (2002)
    • Zyman, S.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.