Less pain, same gain: The effects of priming fairness in price negotiations

Psychology and Marketing

Volumn 16, Issue 7, 1999, Pages 545-562

  Maxwell, Sarah ^b   Nye, Pete ^a   Maxwell, Nicholas ^a  

^a UNIVERSITY OF WASHINGTON BOTHELL   (United States)

^b FORDHAM UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033210432     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6793(199910)16:7<545::AID-MAR1>3.0.CO;2-I     Document Type: Article

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