Winners and losers: Redistribution and the use of economic impact analysis in marketing

Journal of Macromarketing

Volumn 18, Issue 1, 1998, Pages 24-33

  Putsis Jr , William P ^a  

^a LONDON BUSINESS SCHOOL   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0007732475     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/027614679801800104     Document Type: Article

References (17)

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