Enhancing Sport Marketing through Cultural and Arts Programs: Lessons from the Sydney 2000 Olympic Arts Festivals

Sport Management Review

Volumn 4, Issue 2, 2001, Pages 193-219

  García, Beatriz ^a  

^a UNIVERSITAT AUTÒNOMA DE BARCELONA   (Spain)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 29344457732     PISSN: 14413523     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1441-3523(01)70075-7     Document Type: Article

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