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Volumn 38, Issue 2, 1998, Pages 207-230

The max-min-min principle of product differentiation

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0004678975     PISSN: 00224146     EISSN: None     Source Type: Journal    
DOI: 10.1111/1467-9787.00089     Document Type: Article
Times cited : (43)

References (3)
  • 2
    • 11744281766 scopus 로고
    • The Defender Model with Nonuniform Preferences
    • Ansari, Asim, Nicholas Economides, and Avijit Ghosh. 1994. "The Defender Model with Nonuniform Preferences," Marketing Science, 13, 248-273.
    • (1994) Marketing Science , vol.13 , pp. 248-273
    • Ansari, A.1    Economides, N.2    Ghosh, A.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.