Comparison Opportunity and Judgment Revision

Organizational Behavior and Human Decision Processes

Volumn 80, Issue 3, 1999, Pages 228-251

  Muthukrishnan, A V ^a   Pham, Michel Tuan ^b   Mungalé, Amitabh ^b  

^a HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0000751235     PISSN: 07495978     EISSN: None     Source Type: Journal    
DOI: 10.1006/obhd.1999.2859     Document Type: Article

References (26)

1. Alba J. W., Hutchinson J. W., Lynch J. G. Memory and decision making. Robertson T. S., Kassarjian H. H. Handbook of consumer behavior. 1991;1-49 Prentice-Hall, Englewood Cliffs.
2. Anderson N. H. Foundations of information integration theory. 1981;Academic Press, New York.
3. Baron R., Kenny D. The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology. 51:1986;1173-1182.
4. Cohen J. Statistical power analysis for the behavioral sciences. 1988;Erlbaum, Hillsdale.
5. Eagly A. H., Chaiken S. The psychology of attitudes. 1993;Harcourt Brace Jovanovich, New York.
6. Eagly A. H., Chaiken S. Attitude strength, attitude structure, and resistance to change. Petty R. E., Krosnick J. A. Attitude strength: Antecedents and consequences. 1995;413-432 Erlbaum, Mahwah.
7. Goldstein W. M. Judgments of relative importance in decision making: Global vs. local interpretations of subjective weight. Organizational Behavior and Human Decision Processes. 47:1990;313-336.
8. Haugtvedt C. P., Schumann D. W., Schneier W. L., Warren W. L. Advertising repetition and variation strategies: Implications for understanding attitude strength. Journal of Consumer Research. 21:1994;176-189.
9. Haugtvedt C. P., Wegener D. Message order effects in persuasion: An attitude strength perspective. Journal of Consumer Research. 21:1994;205-218.
10. Hogarth R., Eihhorn H. Order effects in belief updating: The belief adjustment model. Cognitive Psychology. 24:1992;1-55.
11. Hsee C. K. The evaluability hypothesis: An explanation of preference reversals between joint and separate evaluations of alternatives. Organizational Behavior and Human Decision Process. 67:1996;247-257.
12. Hsee C. K., Leclerc F. Will two products look more attractive when presented separately or together? Journal of Consumer Research. 25:1998;175-186.
13. Hsee C. K., Loewenstein G., Blount S., Bazerman M. H. Preference reversals between joint and separate evaluation: A theoretical analysis. Psychological Bulletin. 125:1999;576-590.
14. Johar G., Jedidi K., Jacoby J. A varying-parameter averaging model of online brand evaluations. Journal of Consumer Research. 24:1997;232-247.
15. Markman A. B., Medin D. L. Similarity and alignment in choice. Organizational Behavior and Human Decision Processes. 63:1995;117-130.
16. Mellers B. A., Cooke A. D. J. The role of task and context in preference measurement. Psychological Science. 7:1996;76-82.
17. Pechmann C., Stewart D. The effects of comparative advertising on attention, memory, and purchase intentions. Journal of Consumer Research. 17:1990;180-191.
18. Petty R. E., Cacioppo J. The elaboration likelihood model of persuasion. Advances in Experimental Social Psychology. 19:1986;123-205.
19. Petty R. E., Haugtvedt C., Smith S. M. Elaboration as a determinant of attitude strength: Creating attitudes that are persistent, resistant, and predictive of behavior. Petty R. E., Krosnick J. A. Attitude strength: Antecedents and consequences. 1995;93-130 Erlbaum, Mahwah.
20. Pham M. T. Cue representation and selection effects of arousal on persuasion. Journal of Consumer Research. 22:1996;373-387.
21. Schumann D. W., Petty R. E., Clemons D. S. Predicting the effectiveness of different strategies of advertising variation. Journal of Consumer Research. 17:1990;192-202.
22. Slovic P., MacPhillamy D. Dimensional commensurability and cue utilization in comparative judgment. Organizational Behavior and Human Performance. 11:1974;179-194.
23. Tversky A., Shaffir E. The disjunction effect in choice under uncertainty. Psychological Science. 3:1992;305-309.
24. Weber E. U., Goldstein W. M., Barlas S. And let us not forget memory: The role of memory processes and techniques in the study of judgment and choice. Psychology of Learning and Motivation. 32:1995;33-81.
25. Wilson T. D., Hodges S. Attitudes as temporary constructions. Martin L., Tesser A. The construction social judgments. 1992;37-65 Erlbaum, Hillsdale.
26. Wood W. Retrieval of attitude relevant information from memory: Effects on susceptibility to persuasion and intrinsic motivation. Journal of Personality and Social Psychology. 42:1982;798-810.