Mapping the mind of the mobile consumer across borders: An application of the Zaltman metaphor elicitation technique

International Marketing Review

Volumn 22, Issue 6, 2005, Pages 641-657

  Sugai, Philip ^a  

^a INTERNATIONAL UNIVERSITY OF JAPAN   (Japan)

Author keywords

Consumer behaviour; Indonesia; Japan; Mobile radio systems

Indexed keywords

EID: 27844608406     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330510630267     Document Type: Article

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