Introducing E-MARKPLAN: A practical methodology to plan e-marketing activities

Business Horizons

Volumn 49, Issue 1, 2006, Pages 51-60

  Krishnamurthy, Sandeep ^a  

^a UNIVERSITY OF WASHINGTON BOTHELL   (United States)

Author keywords

Case study; E marketing; Internet Web Online marketing

Indexed keywords

EID: 27844591183     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2005.05.008     Document Type: Article

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