Curiosity versus disbelief in advertising

Journal of Advertising Research

Volumn 40, Issue 6, 2000, Pages 7-13

  Maloney, John C ^a  

^a Leo Burnett Company   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 27644562533     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-40-6-7-13     Document Type: Article

References (27)

1. ADAMS, J. S. Reduction of cognitive dissonance by seeking consonant information. Journal of Abnormal and Social Psychology, Vol. 62, No. 1, 1961, pp. 74-78.
2. ALLPORT, G. and L. POSTMAN. The basic psychology of rumor. Transactions of the New York Academy of Sciences, Series II, No. 8. New York: New York Academy of Sciences, 1945, pp. 61-81.
3. BOHLEN, J. and G. BEAL. Some pertinent findings from "diffusion research" among rural consumers. An unpublished address to the Eighth Annual Food Forum. New York: United Fruit Company, November, 1958.
4. BRODBECK, M. The role of small groups in mediating the effects of propaganda. Journal of Abnormal and Social Psychology, Vol. 52, 1956, pp. 166-170.
5. CARTWRIGHT, D. and F. HARARY. Structural balance: a generalization of Heider's theory. Psychological Review, Vol. 63, 1956, pp. 277-293.
6. EHRLICH, D., et al. Postdecision exposure to relevant information. Journal of Abnormal and Social Psychology, Vol. 51, 1957, pp. 98-102.
7. FESTINGER, L. A theory of cognitive dissonance. Evanston, Illinois: Row, Peterson, Inc., 1957.
8. HEIDER, F. Attitudes and cognitive organization. Journal of Psychology, Vol. 21, 1916, pp. 107-112.
9. HOVLAND, C., I. JANIS and H. KELLY. Communication and persuasion. New Haven: Yale University Press, 1953.
10. HOVLAND, C. I. and H. A. PRITZGER. Extent of opinion change as a function of amount of change advocated. Journal of Abnormal and Social Psychology, Vol. 54, 1957, pp. 257-261.
11. KATZ, E. and P. LAZARSFELD. Personal influence. Glencoe, Illinois: The Free Press, 1955.
12. KLAPPER, J. What we know about the effects of mass communication: the brink of hope. Public Opinion Quarterly, Vol. 21, 1957, pp. 453-474.
13. KLAPPER, J. The effects of mass communication. Glencoe, Illinois: The Free Press, 1960.
14. LEWIN, K. Group decision and social change. In Readings in social psychology. B. E. Swanson, T. M. Newcomb and E. L. Hartley, editors. New York: Henry Holt and Company, 1952, pp. 459-473.
15. LIONBERGER, H. F. Adoption of new ideas and practices. Ames, Iowa: Iowa State University Press, 1960.
16. MACCOBY, ELEANOR. Social reinforcement and attitude change. Unpublished study, Department of Psychology, Stanford University, July 1959.
17. MACCOBY, N. and ELEANOR MACCOBY. Homeostatic theory in attitude change. An address to the American Association for Public Opinion Research. Berkeley, California: American Association for Public Opinion Research, May 5, 1961.
18. MACCOBY, N., et al. "Critical periods" in seeking and accepting information. An address to the American Psychological Association. Cincinnati: American Psychological Association, 1959.
19. MILLS, J., E. ARONSON and H. ROBINSON. Selectivity in exposure to information. Journal of Abnormal and Social Psychology, Vol. 59, 1959, pp. 250-253.
20. NAHL, P. C. Pretesting ads on a limited budget. Unpublished address to the Mutual Advertising Agency Network, Chicago, April 10, 1959.
21. NEWELL, A., J. SHAW and H. SIMON. A report on a general problem solving program. Rand Corporation Report P1584. Santa Monica, California: Rand Corporation, 1959.
22. OSGOOD, C. and P. TANNENBAUM. The principles of congruity in the prediction of attitude change. Psychological Review, Vol. 62, 1955, pp. 42-55.
23. ROSENBERG, M., et al. Attitude organization and change. New Haven: Yale University Press, 1960.
24. WEISS, W. The effects of communication on attitude change and scale judgments. Journal of Abnormal and Social Psychology, Vol. 62, No. 1, 1961.
25. WELLS, W. D. Measuring readiness to buy. Harvard Business Review, July-August 1961, pp. 81-87.
26. ZAJONC, R. The concepts of balance, congruity and dissonance. Public Opinion Quarterly, Vol. 24, 1960, pp. 280-296.
27. ZAJONC, R. and J. MORRISSETTE. The role of uncertainty in cognitive change. Journal of Abnormal and Social Psychology, Vol. 61, No. 2, 1960.