Buying behaviour of "tweenage" girls and key societal communicating factors influencing their purchasing of fashion clothing

Journal of Fashion Marketing and Management

Volumn 9, Issue 4, 2005, Pages 450-467

  Grant, Isabel J ^a   Stephen, Graeme R ^a  

^a ROBERT GORDON UNIVERSITY   (United Kingdom)

Author keywords

Adolescents; Brands; Buying behaviour; Communication; Fashion; Girls

Indexed keywords

CHILDRENSWEAR; CONSUMER RESEARCH; CONSUMPTION; FASHION;

EID: 26944499344     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020510620812     Document Type: Article

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