Identifying viewer segments for television programs

Journal of Advertising Research

Volumn 42, Issue 1, 2002, Pages 51-66

  Kim, Choong Ryuhn ^a  

^a Woosuk University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2542533805     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-42-1-51-66     Document Type: Article

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