The relationship of perceived beer ad and PSA quality to high school students' alcohol-related beliefs and behaviors

Journal of Broadcasting and Electronic Media

Volumn 45, Issue 4, 2001, Pages 575-597

  Pinkleton, Bruce E ^a,b   Austin, Erica Weintraub ^b,c   Fujioka, Yuki ^b,d  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b WASHINGTON STATE UNIVERSITY   (United States)

^c STANFORD UNIVERSITY   (United States)

^d GEORGIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 24944589063     PISSN: 08838151     EISSN: 15506878     Source Type: Journal    
DOI: 10.1207/s15506878jobem4504_3     Document Type: Article

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