Assessing prosocial message effectiveness: Effects of message quality, production quality, and persuasiveness

Journal of Health Communication

Volumn 4, Issue 3, 1999, Pages 195-210

  Austin, Erica Weintraub ^a   Pinkleton, Bruce ^a   Fujioka, Yuki ^a  

^a WASHINGTON STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; ADVERTIZING; ARTICLE; DRINKING BEHAVIOR; FEMALE; HEALTH CARE QUALITY; HEALTH PROMOTION; HUMAN; MALE; METHODOLOGY; PERSUASIVE COMMUNICATION; SOCIAL PSYCHOLOGY; STANDARD;

ADULT; ADVERTISING; ALCOHOL DRINKING; FEMALE; HEALTH PROMOTION; HUMANS; MALE; PERSUASIVE COMMUNICATION; PROGRAM EVALUATION; SOCIAL CONFORMITY;

EID: 0033156241     PISSN: 10810730     EISSN: None     Source Type: Journal    
DOI: 10.1080/108107399126913     Document Type: Article

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