How screening criteria change during brand development

Journal of Product and Brand Management

Volumn 14, Issue 4, 2005, Pages 239-249

  Saunders, John ^a   Wong, Veronica ^a   Stagg, Chris ^b   Souza Fontan, Mariadel Mar ^c  

^a ASTON UNIVERSITY   (United Kingdom)

^b DIAGEO PLC   (Ireland)

^c Compel Group Plc ^*  (United Kingdom)

Author keywords

Brands; Change management; Consumer behaviour; Product development

Indexed keywords

EID: 24744468861     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420510609249     Document Type: Article

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