Go/no-go criteria during grocery brand development

Journal of Product & Brand Management

Volumn 11, Issue 7, 2002, Pages 459-482

  Stagg, Chris ^a   Saunders, John ^b   Wong, Veronica ^c  

^a Park Royal Brewery ^*  (United Kingdom)

^b ASTON UNIVERSITY   (United Kingdom)

^c LOUGHBOROUGH UNIVERSITY   (United Kingdom)

Author keywords

Brands; Consumers; New product development

Indexed keywords

EID: 84986170725     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420210451643     Document Type: Article

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