Can advertisements for brand extensions revitalise flagship products? An experiment

International Journal of Advertising

Volumn 23, Issue 2, 2004, Pages 173-196

  Supphellen, Magne ^a   Hem, Leif E ^a   Eismann, Øivind ^b  

^a NORWEGIAN SCHOOL OF ECONOMICS   (Norway)

^b Brand Cognition   (Norway)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 24744455761     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2004.11072879     Document Type: Article

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