Affect generalization to similar and dissimilar brand extensions; consumer behavior seminar

Psychology & Marketing

Volumn 4, Issue 3, 1987, Pages 225-237

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EID: 85025046350     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.4220040306     Document Type: Article

References (19)

1. The structure of consumer choice processes
2. Patterns of processing in consumer information acquisition
3. Information accessibility as a moderator of consumer choice
4. The informational bases of social judgements: Memory for integrated trait descriptions
5. The role of affect in categorization: Toward a reconsideration of the concept of attitude
6. What is beautiful is good
7. Schema‐triggered affect: Applications to social perception
8. Family branding and consumer brand choice
9. Semantic generalization in the formation of consumer attitudes
10. Information acquisition behavior in brand choice situations
11. Beauty is talent: Task evaluation as a function of the performer's physical attractiveness
12. The halo effect: Evidence for unconscious alterations of judgements
13. Family resemblance studies in the internal structure of categories
14. Brand franchise extension: New product benefit from existing brand name
15. Editorial: Researching brand extension