-
5
-
-
0003193192
-
The Dimensions of Industrial New Product Success and Failure
-
Cooper, Robert G., “The Dimensions of Industrial New Product Success and Failure,” Journal of marketing, 43, (1979), pp. 93-103.
-
(1979)
Journal of Marketing
, vol.43
, pp. 93-103
-
-
Cooper, R.G.1
-
6
-
-
0000233924
-
The New Product Process: A Decision Guide for Management
-
Cooper, Robert G., “The New Product Process: A Decision Guide for Management,” Journal of Marketing Management, 3(3), (1988), pp. 238-255.
-
(1988)
Journal of Marketing Management
, vol.3
, Issue.3
, pp. 238-255
-
-
Cooper, R.G.1
-
7
-
-
0343651832
-
An Investigation into the New Product Process: Steps, Deficiencies, and Impact
-
Cooper, Robert G., and Elko Kleinschmidt, “An Investigation into the New Product Process: Steps, Deficiencies, and Impact,” Journal of Product Innovation Management, 3, (1986), pp. 71-85.
-
(1986)
Journal of Product Innovation Management
, vol.3
, pp. 71-85
-
-
Cooper, R.G.1
Kleinschmidt, E.2
-
8
-
-
21144463066
-
Market Orientation: Antecedents and Consequences
-
July
-
Jaworski, Bernard, and Ajay Kohli, “Market Orientation: Antecedents and Consequences,” Journal of Marketing, 57 (July 1993), pp. 53-70.
-
(1993)
Journal of Marketing
, vol.57
, pp. 53-70
-
-
Jaworski, B.1
Kohli, A.2
-
9
-
-
0003608991
-
-
9th Edition, Prentice Hall, Inc., NJ
-
Kotier, R, Marketing Management: Analysis, Planing, Implementation and Control, 9th Edition, Prentice Hall, Inc., NJ, (1997).
-
(1997)
Marketing Management: Analysis, Planing, Implementation and Control
-
-
Kotier, R.1
-
10
-
-
0003026428
-
The Impact of the Marketing Concept on New Product Planing
-
Winter
-
Lawton, Leigh, and A. Parasuraman, “The Impact of the Marketing Concept on New Product Planing,” Journal of Marketing, 44, (Winter 1980), pp. 19-25.
-
(1980)
Journal of Marketing
, vol.44
, pp. 19-25
-
-
Lawton, L.1
Parasuraman, A.2
-
11
-
-
0003695246
-
-
Marketing Science Institute, Interim Report, Cambridge, MA
-
Lynn, Gary S., “New Product Team Learning for Really New Products: Apple Computer,” Marketing Science Institute, Interim Report, Cambridge, MA. (1996).
-
(1996)
New Product Team Learning for Really New Products: Apple Computer
-
-
Lynn, G.S.1
-
12
-
-
0030528170
-
Marketing and Discontinuous Innovation: The Probe and Learn Process
-
Spring
-
Lynn, Gary S., Joseph Morone, and Albert Paulson, “Marketing and Discontinuous Innovation: The Probe and Learn Process,” California Management Review, 38(3), (Spring 1996), pp. 8-37.
-
(1996)
California Management Review
, vol.38
, Issue.3
, pp. 8-37
-
-
Lynn, G.S.1
Morone, J.2
Paulson, A.3
-
13
-
-
13044275616
-
Practices that Support Team Learning and Their Impact on Speed to Market and New Product Success
-
Forthcoming
-
Lynn, Gary, Richard B. Skov, and Kate D. Abel, “Practices that Support Team Learning and Their Impact on Speed to Market and New Product Success,” Journal of Product Innovation Management (Forthcoming 1998).
-
(1998)
Journal of Product Innovation Management
-
-
Lynn, G.1
Skov, R.B.2
Abel, K.D.3
-
14
-
-
0013416585
-
Learning in New Technology Development Teams
-
Meyers, Patricia, and David Wilemon, “Learning in New Technology Development Teams,” Journal of Product Innovation Management, 6, (1989), pp. 79-88.
-
(1989)
Journal of Product Innovation Management
, vol.6
, pp. 79-88
-
-
Meyers, P.1
Wilemon, D.2
-
15
-
-
0000386059
-
New Product Models: Practice, Shortcoming and Desired Improvements
-
Mahajan, Vijay, and Jerry Wind, “New Product Models: Practice, Shortcoming and Desired Improvements,” Journal of Product Innovation Management, 9, (1992), pp. 188-139.
-
(1992)
Journal of Product Innovation Management
, vol.9
, pp. 188-139
-
-
Mahajan, V.1
Wind, J.2
-
16
-
-
0002388227
-
A survey of major approaches for accelerating New Product Development
-
Millson, Murray, S. P. Raj, and David Wilemon, “A survey of major approaches for accelerating New Product Development,” Journal of Product Innovation Management, 9, (1992), pp. 53-69.
-
(1992)
Journal of Product Innovation Management
, vol.9
, pp. 53-69
-
-
Millson, M.1
Raj, S.P.2
Wilemon, D.3
-
17
-
-
0002329584
-
High-Tech Concept, Continuity, and Change
-
March
-
Moriarty, R. T., and T. J. Kosnik, “High-Tech Concept, Continuity, and Change,” IEEE Engineering Management Review, (March 1990), pp. 25-35.
-
(1990)
IEEE Engineering Management Review
, pp. 25-35
-
-
Moriarty, R.T.1
Kosnik, T.J.2
-
18
-
-
0003427355
-
-
Harvard Business School Press, Cambridge, MA
-
Morone, Joseph, Winning in High-Tech Markets, Harvard Business School Press, Cambridge, MA., (1993).
-
(1993)
Winning in High-Tech Markets
-
-
Morone, J.1
-
19
-
-
84968130288
-
Overlapping Organization: A Japanese Approach to Managing the Innovation Process
-
Spring
-
Nonaka, I., “Overlapping Organization: a Japanese Approach to Managing the Innovation Process,” California Management Review, (Spring 1990).
-
(1990)
California Management Review
-
-
Nonaka, I.1
-
20
-
-
0003945063
-
Managing New Product Innovations
-
Lexington, MA
-
Souder, W. E., Managing New Product Innovations, Lexington Books, Lexington, MA. (1987).
-
(1987)
Lexington Books
-
-
Souder, W.E.1
-
21
-
-
84968158760
-
Technical Pioneering and Competitive Advantage: The Birth of the VCR Industry
-
Rosenbloom, R.S., and M. A. Cusumano, “Technical Pioneering and Competitive Advantage: The Birth of the VCR Industry,” California Management Review, 29(4), (1987), pp. 51-76.
-
(1987)
California Management Review
, vol.29
, Issue.4
, pp. 51-76
-
-
Rosenbloom, R.S.1
Cusumano, M.A.2
-
22
-
-
0000801578
-
The New Product Development Game
-
Takeuchi, H., and Ikora Nonaka, “The New Product Development Game,” Harvard Business Review, 23(1), (1986), pp. 137-146.
-
(1986)
Harvard Business Review
, vol.23
, Issue.1
, pp. 137-146
-
-
Takeuchi, H.1
Nonaka, I.2
|