The evolution of quality in consumer goods

Journal of Macromarketing

Volumn 18, Issue 2, 1998, Pages 132-144

  Carsky, Mary L ^a   Dickinson, Roger A ^b   Canedy III, Charles R ^a  

^a UNIVERSITY OF HARTFORD   (United States)

^b UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1642287912     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/027614679801800205     Document Type: Article

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