Advertising value and advertising processing

Journal of Marketing Communications

Volumn 6, Issue 4, 2000, Pages 247-262

  Ducoffe, Robert H ^a   Curlo, Eleonora ^a  

^a CITY UNIVERSITY OF NEW YORK   (United States)

Author keywords

Advertising Effectiveness; Advertising Processing; Advertising Value

Indexed keywords

EID: 21244497769     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/135272600750036364     Document Type: Article

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