Brand-image Marketing: Salient Benefits Sought by Fashion Consumers for Needs Fulfillment

Journal of the Textile Institute

Volumn 91, Issue 2, 2000, Pages 107-113

  Leung, C S ^a   Zhang, Z M ^a   Lee, T S ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

BRANDING; CONSUMER RESEARCH; FASHION; MARKETING;

EID: 0034580794     PISSN: 00405000     EISSN: 17542340     Source Type: Journal    
DOI: 10.1080/00405000008659531     Document Type: Article

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