An investigation of the effect of jean purchase criteria and store selection on US teenagers' purchasing behaviours

Journal of Fashion Marketing and Management

Volumn 4, Issue 3, 2000, Pages 253-262

  Thomas, J B ^a   Woodward, G A ^a   Herr, D ^a  

^a WINTHROP UNIVERSITY   (United States)

Author keywords

Jean purchases; Teenagers

Indexed keywords

BRANDING; CONSUMER RESEARCH; JEANS; MARKET; PRICE; QUALITATIVE ANALYSIS; RETAILING;

EID: 0033863635     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/eb022594     Document Type: Article

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