Cues of credibility and price performance of life insurance comparison Web sites

Journal of Consumer Affairs

Volumn 39, Issue 1, 2005, Pages 71-94

  Mayer, Robert N ^a   Huh, Jisu ^b   Cude, Brenda J ^c  

^a UNIVERSITY OF UTAH   (United States)

^b UNIVERSITY OF MINNESOTA   (United States)

^c UNIVERSITY OF GEORGIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 20144364121     PISSN: 00220078     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1745-6606.2005.00004.x     Document Type: Article

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