Targeted advertising with inventory management

EC 2000 - Proceedings of the 2nd ACM Conference on Electronic Commerce

Volumn , Issue , 2000, Pages 145-149

  Chickering, David Maxwell ^a   Heckerman, David ^a  

^a MICROSOFT RESEARCH   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

INVENTORY CONTROL; LINEAR PROGRAMMING;

ADVERTIZING; CLICKTHROUGH RATES (CTR); DELIVERY SCHEDULES; INVENTORY MANAGEMENT; LINEAR PROGRAMS; MOST LIKELY; PROPERTY; TARGETED ADVERTISING; WEB-SITES;

MARKETING;

EID: 2342485609     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/352871.352888     Document Type: Conference Paper

References (7)

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3. Chickering, D. M., Heckerman, D., Meek, C., Platt, J. C., and Thiesson, B. (2000). Goal-oriented clustering. Technical report, MSR-TR-2000-82, Microsoft, Redmond, WA.
4. Chvatal, V. (1983). Linear Programming. W. H. Freeman and Company, New York.
5. Hoffman, D., Novak, T., and Chatterjee, P. (1995). Commercial scenarios for the web: Opportunities and challenges. Journal of Computer-Mediated Communication, special issue on Electronic Commerce, 1 (3).
6. J. A. Tomlin (2000). An entropy approach to unintrusive targeted advertising on the web. In Proceedings of WWW9.
7. Langheinrich, M., Nakamura, A., Abe, N., Kamba, T., and Koseki, Y. (1999). Unintrusive customization techniques for web advertising. In Proceedings of WWW8.