An empirical study of perceptions of implicit meanings in World Wide Web advertisements versus print advertisements

Journal of Marketing Communications

Volumn 10, Issue 1, 2004, Pages 35-47

  Dahlén, Micael ^a   Murray, Malcolm ^a   Nordenstam, Sven ^a  

^a STOCKHOLM SCHOOL OF ECONOMICS   (Sweden)

Author keywords

Advertising; Experiment; Implicit meanings; Print; World Wide Web

Indexed keywords

EID: 1642294228     PISSN: 13527266     EISSN: None     Source Type: Journal    
DOI: 10.1080/1352726042000177391     Document Type: Review

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