Implementing polyinstantiation as a strategy for electronic commerce customer relationship management

International Journal of Electronic Commerce

Volumn 7, Issue 2, 2002, Pages 9-30

  Jukic, Nenad ^a   Jukic, Boris ^b   Meamber, Laurie A ^b   Nezlek, George ^c  

^a LOYOLA UNIVERSITY CHICAGO   (United States)

^b GEORGE MASON UNIVERSITY   (United States)

^c BELOIT COLLEGE   (United States)

Author keywords

Crm; Customer behavior; Customer relationship management; E commerce crm; Information presentation; Market segmentation; Mls data model; Multi level secure; Polyinstantiation

Indexed keywords

EID: 14344251742     PISSN: 10864415     EISSN: None     Source Type: Journal    
DOI: 10.1080/10864415.2002.11044263     Document Type: Article

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