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Volumn 14, Issue 2, 1996, Pages 38-49

Marketing and investment banking II: Relationships and competitive advantage

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EID: 84986098724     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000000003     Document Type: Article
Times cited : (23)

References (23)
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    • Chu, F.J.1
  • 3
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    • Developing buyer-seller relationships
    • Dwyer, F.R., Schurr, H.P. and Oh, S. 1987, “Developing buyer-seller relationships”, Journal of Marketing, Vol. 51, April, pp. 11-27.
    • (1987) Journal of Marketing , vol.51 , pp. 11-27
    • Dwyer, F.R.1    Schurr, H.P.2    Oh, S.3
  • 4
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    • (1994), April
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  • 5
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    • The development of buyer-seller relationships in industrial markets
    • Ford, D. 1980, “The development of buyer-seller relationships in industrial markets”, European Journal of Marketing, Vol. 14, pp. 339-54.
    • (1980) European Journal of Marketing , vol.14 , pp. 339-354
    • Ford, D.1
  • 6
    • 0000450129 scopus 로고
    • Buyer/seller relationships in international industrial markets
    • Ford, D. 1984, “Buyer/seller relationships in international industrial markets”, Industrial Marketing Management, Vol. 13, pp. 101-13.
    • (1984) Industrial Marketing Management , vol.13 , pp. 101-113
    • Ford, D.1
  • 8
    • 0002830201 scopus 로고
    • Innovative organisational structures for service firms
    • in Berry, L.S. and Upah, G. (Eds), American Marketing, Chicago, IL.
    • Grönroos, C. 1983, “Innovative organisational structures for service firms”, in Berry, L.S. and Upah, G. (Eds), Emerging Perspectives on Services Marketing, American Marketing, Chicago, IL.
    • (1983) Emerging Perspectives on Services Marketing
    • Grönroos, C.1
  • 10
    • 0001900940 scopus 로고
    • The industrialisation of service
    • September-October, Vol. 54
    • Levitt, T. 1986, “The industrialisation of service”, Harvard Business Review, September-October, Vol. 54, pp. 63-74.
    • (1986) Harvard Business Review , pp. 63-74
    • Levitt, T.1
  • 15
    • 0002408510 scopus 로고
    • A conceptual model of service quality and its implications for future research
    • Parasuraman, A. 1985, “A conceptual model of service quality and its implications for future research”, Journal of Marketing, Vol. 49, Fall, pp. 41-50.
    • (1985) Journal of Marketing , vol.49 , pp. 41-50
    • Parasuraman, A.1
  • 18
    • 0000847966 scopus 로고
    • Validity and reliability in qualitative market research: a review of the literature
    • Sykes, W. 1990, “Validity and reliability in qualitative market research: a review of the literature”, Journal of the Market Research Society, Vol. 32 No. 3, pp. 289-328.
    • (1990) Journal of the Market Research Society , vol.32 , Issue.3 , pp. 289-328
    • Sykes, W.1
  • 19
    • 33751580100 scopus 로고
    • Roles of personal contacts in industrial export marketing
    • Turnbull, P.W. 1979, “Roles of personal contacts in industrial export marketing”, Scandinavian Journal of Marketing, pp. 325-37.
    • (1979) Scandinavian Journal of Marketing , pp. 325-337
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  • 20
    • 84948229339 scopus 로고
    • The penetration of the UK corporate markets by US banks
    • in Turnbull, P.W. and Lewis, B.R. (Eds), MCB Publications, Bradford
    • Turnbull, P.W. 1982, “The penetration of the UK corporate markets by US banks”, in Turnbull, P.W. and Lewis, B.R. (Eds), The Marketing of Bank Services, MCB Publications, Bradford, pp. 122-32.
    • (1982) The Marketing of Bank Services , pp. 122-132
    • Turnbull, P.W.1
  • 21
  • 23
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    • Developing an interactive approach to the marketing of professional services
    • in Ford, D. (Ed.), Academic Press, London.
    • Yorke, D. 1990, “Developing an interactive approach to the marketing of professional services”, in Ford, D. (Ed.), Understanding Business Markets, Academic Press, London.
    • (1990) Understanding Business Markets
    • Yorke, D.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.