Looking at Your World Through Your Customer'S Eyes: Cross-National Differences in Buyer-Seller Alliances

Journal of Relationship Marketing

Volumn 1, Issue 3-4, 2002, Pages 3-22

  Deshpandé, Rohit ^a   Farley, John U ^b,c  

^a HARVARD BUSINESS SCHOOL   (United States)

^b DARTMOUTH COLLEGE   (United States)

^c CHINA EUROPE INTERNATIONAL BUSINESS SCHOOL   (China)

Author keywords

Business to business marketing; Cross national market orientation comparisons; Market orientation relationships; Social identity theory

Indexed keywords

EID: 85009628947     PISSN: 15332667     EISSN: 15332675     Source Type: Journal    
DOI: 10.1300/J366v01n03_02     Document Type: Article

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