A marketing model for mobile wireless services

Proceedings of the 36th Annual Hawaii International Conference on System Sciences, HICSS 2003

Volumn , Issue , 2003, Pages 9-

  Gilbert, A L ^a   Kendall, J D ^b  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

^b UNIVERSITY OF TASMANIA   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

MARKETING;

ENABLING TECHNOLOGIES; INFORMATION CHANNELS; INTERNET TECHNOLOGY; MARKETING MODELS; MOBILE DATA SERVICE; MOBILE WIRELESS; SOCIAL CONTEXT; VALUE PROPOSITION;

COMMERCE;

EID: 84902493019     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/HICSS.2003.1174216     Document Type: Conference Paper

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