Australian media vehicles’ standards for acceptable advertising

Journal of Advertising

Volumn 33, Issue 4, 2004, Pages 65-73

  Rotfeld, Herbert Jack ^a   Jevons, Colin ^b   Powell, Irene ^b  

^a AUBURN UNIVERSITY   (United States)

^b UNIVERSITY OF NEVADA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 12144284238     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2004.10639178     Document Type: Article

References (41)

1. AANA/AFA/OAAA (Australian Association of National Advertisers/Australian Advertising Fédération/Outdoor Advertising Association of Australia) (2001), Outdoor Advertising Advisory Paper and Checklist (May).
2. Advertising Standards Bureau (2003a), Case Reports, ref. no. 273/03, September 9.
3. Advertising Standards Bureau (2003b), Case Reports, ref. no. 396/03, December 9.
4. Anthony, Sheila (2003), “Let’s Clean Up the Diet-Ad Mess,” Advertising Age, 74 (February 3).
5. Boddewyn, J. J. (1985), “Advertising Self-Regulation: Private Government and Agent of Public Policy,” Journal of Public Policy and Marketing, 4, 129-141.
6. Boddewyn, J. J. (1991), “Controlling Sex and Decency in Advertising Around the World,” Journal of Advertising, 20 (December), 25-36.
7. Bosterhous, Patricia (1983), “United States v. National Association of Broadcasters: The Deregulation of Self-Regulation,” Federal Communications Law Journal, 35 (Fall), 313-346.
8. Campbell, Angela J. (1999), “Self-Regulation and the Media,” Federal Communications Law Journal, 51 (3), 711-771.
9. FTC (Federal Trade Commission) (2002), “Deception in Weight Loss Advertising: A Workshop” (November 19), Washington, DC: Federal Trade Commission.
10. Galloway, Chester S. (2003), “The First Amendment and FTC Weight-Loss Advertising Regulation,” Journal of Consumer Affairs, 37 (Winter), 413-423.
11. Galloway, Chester S, Herbert Jack Rotfeld, and Jef I. Richards (2005), “Hold Media Responsible for Deceptive Weight-Loss Advertising,” West Virginia Law Review, 107 (Winter, in press).
12. Garvin, David A. (1983), “Can Industry Self-Regulation Work?” California Management Review, 25 (Summer), 37-52.
13. Harker, Debra, and Michael Harker (2000), “The Role of Codes of Conduct in the Advertising Self-Regulatory Framework,” Journal of Macromarketing, 20(2), 155-166.
14. Hartley, Laura (2004), “ACCC Targets Misleading Ads,” Ad News (May 7), 11.
15. Hayes, Rader, and Herbert J. Rotfeld (1989), “Infomercials and Cable Network Programming,” Advancing the Consumer Interest, 1 (2), 17-22.
16. Kerr, Gayle, and Cheryl Moran (2002), “Any Complaints? A Review of the Framework of Self-Regulation in the Australian Advertising Industry,” Journal of Marketing Communications, 8 (3), 189-202.
17. LaBarbera, Priscilla A. (1983), “The Diffusion of Trade Associa-tion Advertising Self-Regulation,” Journal of Marketing, 47 (Winter), 58-67.
18. Lacher, Kathleen T., and Herbert J. Rotfeld (1994), “Newspaper Policies on the Potential Merging of Advertising and News Content Journal of Public Policy and Marketing, 13 (Fall), 281-289.
19. Levin, Harvey J. (1967), “The Limits of Self-Regulation,” Columbia haw Review, 67 (April), 603-644.
20. Maddox, Lynda M., and Eric J. Zanot (1984), “Suspension of the NAB Code and Its Effect on Regulation of Advertising,” Journalism Quarterly, 61 (Spring), 125-130, 156.
21. Maitland, Ian (1985), “The Limits of Business Self-Regulation,” California Management Review, 27 (Spring), 132-147.
22. Parsons, Patrick R., and Herbert J. Rotfeld (1990), “Infomercials and Television Station Clearance Practices,” Journal of Public Policy and Marketing, 9, 62-72.
23. Parsons, Patrick R., and Herbert J. Rotfeld and Todd Gray (1987), “Magazine Publisher and
24. Advertising Manager Standards for Acceptable Advertising,” Current Issues and Research in Advertising, 10, 199-211.
25. Pearson, Gail (1996), “Naked Men, Food and Water: Marketing Law and Codes of Practice,” Current Commercial haw, 4 (May), 21-32.
26. Pearson, Gail (1999), “Disbanding an Effective System for Self-Regulation of Advertising: Beyond the Media Council of Australia,” Journal of Consumer Policy, 22 (September), 331-360.
27. Portrayal of Women Advisory Committee (2002), “The Portrayal of Women in Outdoor Advertising” (February).
28. Rotfeld, Herbert J. (1992), “Power and Limitations of Media Clearance Practices and Advertising Self-Regulation,"Journal of Public Policy and Marketing, 10 (Spring), 87-95.
29. Rotfeld, Herbert J. (2003), “Desires Versus the Reality of Self Regulation,” Journal of Consumer Affairs, 37 (Winter), 424-427.
30. Rotfeld, Herbert J. and Avery M. Abernethy (1991), “Radio Station Acceptance of AIDS-Related Safe-Sex Messages,” Journal of Health Care Marketing, 11 (June), 33-40.
31. Rotfeld, Herbert J. and Avery M. Abernethy (1992), “Radio Station Standards for Acceptable Advertising,” Journal of Business Research, 24 (June), 161-175.
32. Rotfeld, Herbert J. and Patrick R. Parsons (1990), “Self-Regulation and Television Advertising,” Journal of Advertising, 19 (4), 18-26.
33. Rotfeld, Herbert J. Kathleen T. Lacher, and Michael S. LaTour (1996), “Newspaper Standards for Acceptable Advertising,” Journal of Advertising Research, 36 (September/October), 37-48.
34. Rotfeld, Herbert J. and Patrick R. Parsons (1989), “Self-Regulation and Magazine Advertising,” Journal of Advertising, 18 (4), 33-40.
35. Rotfeld, Herbert J. Avery M. Abernethy, and John V. Pavlik (1990), “Television Station Standards for Acceptable Advertising,” Journal of Consumer Affairs, 24 (Winter), 392- 410.
36. Rotfeld, Herbert Jack (2001), Adventures in Misplaced Marketing, Westport, CT: Quorum Books.
37. Volkov, Michael, Debra Harker, and Michael Harker (2002), “Complaint Behavior: A Study of the Differences Between Complaints About Advertising in Australia and the Population at Large Journal of Consumer Marketing, 19 (4), 319- 332.
38. Weber, Matthew G. (1991), “Media Liability for Publication of Advertising: When to Kill the Messenger,” Denver haw Review, 68 (1), 57-78.
39. Wicks, Jan LeBlanc (1991a), “An Exploratory Study of Television Advertising Practices: Do Profitability and Organization Size Affect Clearance Formality Journal of Advertising, 20 (September), 57-68.
40. Wicks, Jan LeBlanc (1991b), “Varying Commercialization and Clutter Levels to Enhance Television Airtime Attractiveness in Early Fringe,” Journal of Media Economics, 4 (Summer), 3-18.
41. Zanot, Eric J. (1985), “Unseen But Effective Advertising Regulation: The Clearance Process,"Journal of Advertising, 14 (4), 44-51, 59, 68.