Magazine publisher and advertising manager standards for acceptable advertising

Current Issues and Research in Advertising

Volumn 10, Issue 1-2, 1987, Pages 199-211

  Parsons, Patrick R ^a   Rotfeld, Herbert J ^a   Gray, Todd ^a  

^a NONE

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EID: 12144284452     PISSN: 01633392     EISSN: None     Source Type: Journal    
DOI: 10.1080/01633392.1987.10504919     Document Type: Article

References (16)

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4. Gameau, George (1985). “TV Networks Refuse to Air Public Service Campaign.” Editor 6- Publisher (Aug. 10): 18.
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11. Patterson, Ralph B. (1984). “On Canon's Case.” Advertising Age 55 (May 7).
12. Rotzoll, Kim B. and Haefner, James E. (1986). Advertising in Contemporary Society: Perspectives Toward Understanding. Cincinnati, OH: South-Western Publishing Co.
13. United States Postal Inspection Service (1982). Misleading Advertisements: A Guide for Publishers. Washington, D.C.: U.S. Government Printing Office (publication #257, July).
14. Wolaner, Robin (1983). Mother Jones publisher, personal correspondence (Dec. 27).
15. Zanot, Eric J. (1985). “Unseen But Effective Advertising Regulation: The Clearance Process.” Journal of Advertising 14 (#4): 44-51, 59, 68.
16. Zanot, Eric J.and Rotfeld, Herbert J. (1983). “A Comparison and Contrast of Clearance Procedures in Four Advertising Agencies.” In Proceedings of the 1983 Convention of the American Academy of Advertising, ed. D.W. Jugenheimer. Lawrence, KS: American Academy of Advertising.