Newspapers' standards for acceptable advertising

Journal of Advertising Research

Volumn 36, Issue 5, 1996, Pages 37-48

  Rotfeld, Herbert J ^a   Lacher, Kathleen T ^a   Latour, Michael S ^a  

^a AUBURN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 12144272914     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

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