An inquiry into born-global firms in Europe and the USA

International Marketing Review

Volumn 21, Issue 6, 2004, Pages 645-665

  Knight, Gary ^a   Madsen, Tage Koed ^b   Servais, Per ^b  

^a FLORIDA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF SOUTHERN DENMARK   (Denmark)

Author keywords

Denmark; Globalization; International marketing; Marketing strategy; United States of America

Indexed keywords

EID: 12144278347     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330410568060     Document Type: Article

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