Effects of hypertext links on trust transfer

Proceedings of the ACM Conference on Electronic Commerce

Volumn 5, Issue , 2003, Pages 235-239

  Stewart, Katherine J ^a   Zhang, Yali ^a  

^a UNIVERSITY OF MARYLAND   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

HYPERTEXT LINKS; TRUST TRANSFER;

CORRELATION METHODS; INFORMATION ANALYSIS; MARKETING; ONLINE SYSTEMS; SOCIETIES AND INSTITUTIONS; WORLD WIDE WEB;

HYPERTEXT SYSTEMS;

EID: 1142292450     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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