Exploring phenomenological research: Pre-testing focus group techniques with young people

International Journal of Market Research

Volumn 46, Issue 4, 2004, Pages 427-441

  Kenyon, Alexandra J ^a  

^a LEEDS METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 11244325898     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530404600403     Document Type: Article

References (41)

1. Alexandrou, B., Flood-Page, C. & Graham, J. (1998) Young People and Alcohol and Cannabis: Findings from the 1992-3 Youth Lifestyles' Survey. London: Home Office.
2. Amos, A., Wiltshire, S., Bostock, Y., Haw, S. & McNeill, A. (2004) 'You can't go without a fag ... you need it for your hash' - a qualitative exploration of smoking, cannabis and young people. Addiction, 99, pp. 77-81.
3. Butler, S. (1996) Child protection or professional self-preservation by the baby nurses? Public health nurses and child protection in Ireland. Social Science and Medicine, 43, pp. 303-314.
4. Cantor, M.G. & Cantor, J.M. (1992) Prime-Time Television: Content and Control. Newbury Park, CA: Sage.
5. Clarke, B. (2003) The angst, anguish and ambitions of the teenage years. Advertising and Marketing to Children, 4, 3, April-June, 2003.
6. Denscombe, M. (2001) Peer group pressure, young people and smoking: new developments and policy implications Drugs: Education,Prevention and Policy, 8, 1, pp. 7-33.
7. Efken, C. (2002) Keeping the focus in teen focus groups. Advertising & Marketing to Children, 3, 4, July-September 2002.
8. Gilmore, A. & Carson, D. (1996) 'Integrative' qualitative methods in a services context. Marketing Intelligence & Planning, 14, 6, pp. 21-26.
9. Giorgi, A. (2002) The question of validity in qualitative research. Journal of Phenomenological Psychology, 33, 1, pp. 1-18.
10. Goldman, A.E. (1962) The group depth interview. Journal of Marketing, 26, pp. 61-68.
11. Harvey, M. & Evans, M. (2001) Decoding competitive propositions: a semiotic alternative to traditional advertising research. The International Journal of Market Research, 43, 2, pp. 171-183.
12. Hazel, N. (1995) Elicitation techniques with young people, Social Research Update, Department of Sociology, University of Surrey, Issue 12 www.soc.surrey.ac.uk/sru/SRU12.html.
13. Hodge, R. & Tripp D. (1986) Children and Television: A Semiotic Approach. Cambridge: Polity.
14. Holstein, J. A. & Gubrium, J. F. (2003) Inside Interviewing. New Lenses, New Concerns. London: Sage Publications
15. Kirk, J. & Miller, M.L. (1986) Reliability and validity in qualitative research. University Paper; Qualitative Research Methods. London: Sage.
16. Krueger, R.A. (1994) Focus Groups: A Practical Guide for Applied Research. Thousand Oaks, CA: Sage Publications.
17. Krueger, R.A. & Morgan D.L. (1998) The Focus Group Kit. Thousand Oaks CA: Sage Publications.
18. Long, J. & Dart, J. (2001) Opening-up: engaging people in evaluation. International Journal of Social Research Methodology, 4, 1, pp. 71-78.
19. Market Research Society (1999) Guidelines for Research among Children and Young People and How to Use the Code in Qualitative Research, http://www.mrs.org.uk (accessed 21 July 2002).
20. Merton, R.K. (1987) The focussed interview and focus groups continuities and discontinuities. Public Opinion Quarterly, 51, pp. 550-566.
21. Morgan, D.L. (1990) Focus groups: a new tool for qualitative research. Qualitative Sociology, 7, 3, pp. 253-270.
22. Mostyn, B. (1978) Handbook of Motivational and Attitude Research Techniques. Bradford: MCB Publications, Motivational Research Series 2.
23. Nancarrow, C., Moskvin, A. & Shankar, A. (1996) Bridging the great divide - the transfer of techniques. Marketing Intelligence & Planning, 14, 6, pp. 27-37.
24. NCADI (National Clearinghouse for Alcohol and Drug Information) (1994) Conducting Focus Groups with Children. http://www.health.org/govpubs/MS501 pp. 1-25 (accessed 9 March 2003).
25. O'Donohoe, S. (1997) Raiding the postmodern pantry. Advertising intertextuality and the young adult audience, European Journal of Marketing, 31, 3\4, pp. 234-253.
26. OFSTED Inspection Report http://www.ofsted.gov.uk/reports/107/107439.pdf pp. 1-41 (accessed 4 March 2003).
27. Peterson, G.W. & Peters, D.F. (1983) Adolescents' construction of social reality: the impact of television and peers. Youth & Society, 15, pp. 67-85.
28. Porcellato, L., Dughill, L. & Springett, J. (2002) Using focus groups to explore children's perceptions of smoking; reflections on practice. Health Education, 102, 6, pp. 310-320,
29. Quinn Patton, M. (1986) Utilisation - Focused Evaluation, 2nd edn, p. 187. London: Sage.
30. Reynolds, T.J. and Gutman, J. (1988) Laddering theory, method, analysis and interpretation. Journal of Advertising Research, February-March, pp. 11-31.
31. Richie, J. & Lewis, J. (2003) Qualitative Research Practice. A Guide for Social Science Students and Researchers. London: Sage.
32. Robinson, N. (1999) The use of focus group methodology - with selected examples from sexual health research. Journal of Advanced Nursing, 29, 4, pp. 905-914.
33. Schamberger, M.M. (1997) Elements of quality in a qualitative research interview. South African Archives Journal, 39, pp. 25-35.
34. Scale, C. (1999) The Quality of Qualitative Research, p. 158. Oxford: Blackwell.
35. Scale, C (2001) Qualitative methods: validity and reliability. European Journal of Cancer Care, 10, pp. 131-136.
36. Stainback, S. & Stainback, W. (1988) Understanding and Conducting Qualitative Research. Dubuque, IA: Kendall/Hunt.
37. Sykes, W. (1989) Validity and reliability in qualitative market research: a review of the literature. Journal of the Market Research Society, 32, 3, http://warc.com/print/13386p.asp (accessed 5 March 2003).
38. Threlfall, K.D. (1999) Using focus groups as a consumer research tool. Journal of Marketing Practice: Applied Marketing Science, 5, 4, pp. 102-105.
39. Tipping, J. (1998) Focus groups: a method of needs assessment. The Journal of Continuing Education in the Health Professions, 18, pp. 150-154.
40. Vaughn, S., Shay Schumn, J. & Sinagub, J. (1996) Focus Group Interviews in Education and Psychology. London: Sage.
41. Waiters, E.D., Treno, A.J. & Grube, J.W. (2001) Alcohol advertising and youth: a focus-group analysis of what young people find appealing in alcohol advertising. Contemporary Drug Problems, 28, Winter, pp. 695-718.