Developing a Customer-focused Culture in the Speculative House-building Industry

Total Quality Management and Business Excellence

Volumn 15, Issue 1, 2004, Pages 73-87

  Craig, David ^a   Roy, Rajat ^a,b  

^a UNIVERSITY OF WARWICK   (United Kingdom)

^b UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

Culture change; Customer service; Customer satisfaction measurement; House building; Performance measures; Policy deployment; Total quality

Indexed keywords

EID: 0742271735     PISSN: 14783363     EISSN: None     Source Type: Journal    
DOI: 10.1080/1478336032000149117     Document Type: Review

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