Case study: Alliance formation with direct selling companies: Avon and mattel

Journal of Personal Selling and Sales Management

Volumn 19, Issue 1, 1999, Pages 51-62

  Chonko, Lawrence B ^a  

^a TEXAS TECH UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85009593200     PISSN: 08853134     EISSN: 15577813     Source Type: Journal    
DOI: 10.1080/08853134.1999.10754160     Document Type: Article

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