Metrics: You are what you measure!

European Management Journal

Volumn 16, Issue 5, 1998, Pages 517-528

  Hauser, John ^a   Katz, Gerald ^b  

^a MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

^b Applied Marketing Science Inc   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0000174889     PISSN: 02632373     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0263-2373(98)00029-2     Document Type: Article

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